Working with us
To ensure efficient production, we pair our software with workflow adjustments. Here is an overview of our process and the practical steps to prepare.
Who we are
Aptoma develops and operates the technology platform. Our partner Tikktakk brings 20+ years of editorial workflow expertise from transformations at Schibsted, Funke Mediengruppe, Amedia, Dagens Næringsliv, Dagbladet, Børsen, and others. Together, we ensure the implementations deliver real results for you.
Phase 1: The pre-study (2 weeks)
Every project starts with a pre-study where we map your production process. We conduct interviews with key people and analyze your current workflows.
What we explore
- Strategy & Vision — Your goals for digital-first operations, expected ROI, and success metrics
- Workflow — How teams coordinate between digital and print, who makes decisions, where authority lies
- Planning — How editorial decisions flow, story adaptation, and your daily operational rhythm
- Production — The print workflow from content to publication, templates, and deadlines
What you need to prepare
- PDF samples — At least 10 editions of your newspaper/magazine
- Design manual — If available (we know reality often differs)
- Key contacts — Names of editors, designers, and IT staff we should interview
- Website access — Including behind paywall if applicable
The pre-study delivers a report identifying bottlenecks, inefficiencies, and opportunities—while highlighting what already works well and should be preserved.
Phase 2: Proof of Concept (3 months)
We test the solution in your real environment with your actual content. This is a low-risk entry point where you can evaluate the system before committing to full implementation.
What you need to prepare
- InDesign files or PDFs — From current print production
- Fonts — OpenType format
- Categories and colors — Your section structure
- Internal project team — Designers and/or paginators who will work with us
Phase 3: Setup
Configure templates, integrate with your systems (ads, CMS, e-paper), and train your super-users. Many activities run in parallel.
Key activities
- Component and template development
- Technical integrations (ad system, CMS API, output channels)
- Super-user training
- Testing and quality assurance
Phase 4: Rollout and continuous improvement
Your super-users train the rest of your organization according to your specific workflow. We continue to support and optimize after go-live.
Results from similar projects
- Amedia: 100 newspapers automated in one year. Each group of 6-7 newspapers needed only one day of training.
- Fiskeribladet: Print editor positions reduced by 80%. "We edit with the left hand now—freeing time for journalism."
- Zeitungsverlag Waiblingen (via partner Alfa Media): Average production time down to 10 minutes per page.
Questions?
Contact Greta Bjerke, Head of Implementations, at greta@tikktakk.no, or reach us at sales@aptoma.com.