About Aptoma

We've been building editorial tools since 2004. Twenty years later, we are providing the foundations for some of the most successful media groups in the industry.

Company

Aptoma was established in 2004. We're based in Oslo, Stockholm, and Gothenburg, with 22 people organized around products and editorial workflow.

We provide our technology services to dozens of media groups in Scandinavia and Germany, totalling hundreds of digital sites and print papers, and thousands of editorial users.

Aptoma is a B2B SaaS company, fully owned by our own staff. We have no external investors. Our core business and source of revenue is licensing of our SaaS services.

Our vision

Enable journalists and editors to get their job done, without ever thinking our tools get in their way.

Financial status

Aptoma runs a year-on-year profit with solid equity relative to our size. Our liquidity, solidity and profitability all have top rating. You can see all official accounts here (in Norwegian krone, NOK).

Aptoma has no subsidiaries or sister companies.

The team

18 software developers, most of which are also involved in the technical operation of the resulting software services. Two staff involved in sales, management and accounting.

We organize our teams around steps in your editorial workflow, and around technical operations, as devops.

Technology and operations

All our user interfaces are browser-based. All software services are designed for SaaS operation to accomplish technology services that scale automatically and are self-healing.

We run our services on three independent sites to minimize probability of any outages or performance issues.

Service status is reported on aptomastatus.com. Subscribe if you're a customer or super-user of our services.

Under the hood: While we abstract away all specifics of underlying technologies and expose only APIs and web-based GUIs, some customers find peace of mind by knowing more about what's under the hood. For this purpose you can find detailed information in our SaaS specification and Security & Infrastructure pages.

Client requirements: Use Firefox or Chrome with the latest or next to latest major version. Additional CPU and memory requirements may apply if the products you are editing use many and large images.

For developers: If you wish to modify or extend the Aptoma products, the only requirement is competency in XML, JS, JSON, HTML and CSS.

Timeline

2004 — Company founded
2005 — DrFront launched (Front Page editing)
2006 — ATVS/NettTV video services launched (later called DrVideo)
2008 — Decided to support R/W APIs on all products (headless CMS capability)
2010 — DrPublish launched (Digital writer)
2011 — Rebuild for SaaS initiated
2013 — LayoutPreview launched
2015 — WAN-IFRA World Award to Aftenposten+ powered by LayoutPreview
2016 — DrVideo removed from product catalog and services dismantled
2016 — Front Pages and Print Automation launched
2016 — Swipe Editions launched
2016 — Decided to dismantle non-product related consultancy
2017 — Front Pages replaces DrFront
2018 — Front page project with Google DNI support completed
2018 — Rebuild for SaaS completed
2019 — Non-product related consultancy fully dismantled
2019 — Print Automation launched
2020 — Swipe Editions removed from product catalog
2025 — DrPublish team size more than doubled since 2022

How Aptoma is run

Our CEO, Geir Berset, is also the head of customer service and support, ensuring our company is run to accommodate the needs of our existing customers first.

Each product and the main product features have a team formed around them. Teams decide how to develop the product to accommodate our customers' general needs.

Creating new products, and changes to the purpose of existing products, are discussed by our business team: CEO, head of customer service, and team representatives. Decisions are made openly in all-hands meetings to ensure all concerns are considered and that we are all on board.

New customer requirements are handled at team level whenever possible. If new customer requirements span multiple products or alter the purpose of any existing product, it is dealt with by Business Team and CEO on a weekly basis.

Sales for us is about assessing the customer prospect's requirements to see that we can deliver an effect higher than the cost of our services. As such, sales is embedded into all parts of our operations, and we do not keep a separate sales staff.

We do not market our services but currently rely on satisfied customers recommending our services to their industry colleagues.

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