Our products are effective and they solve the right problems. Our relentless focus on our customers effect, quality and profit is the reason for our increasing and sustained success.

We deliver Web-TV, web front-page editing, article editing, article database solutions, search technologies and editorial planning tools.

Our vision: Leveraging great journalism.

International

Approximately 15% of the company's revenue comes from international sales. Our products are sold in 5 European countries from east to west. Aptoma's head quarters are in Oslo, Norway, and we have a branch office in Gothenburg, Sweden.

Values

We value agile principles.

The new knowledge based economy demans regular innovations. Innovations are by nature unknown, and our key strenght is to be able to adapt to the future as it unfolds. We value ongoing learning, skills and agility over conformity to a detailed plan.

A holistic approach combined with clear purpose, vision and goals will ensure our customers get what they need. Combined with an incremental approach value is delivered immediately and continuously.

Our ability to deliver new functionality immediately on important ideas harness our customer's inspiration and fosters accellerating innovation.

Our aim is to increase new media efficacy and profitability. We are continuously improving by harnessing feedback, making incremental changes.

Belief

1. Feedback from real users drives real product development.
2. Immediate delivery on big ideas.
3. Innovation is a prerequisite for success.
4. Quality for us means usable, effective and flexible products.
5. Simplicity is the ultimate sophistication. Achieving it will improve something unexpected.
6. All our activities must create actual customer value, or be removed.

These principles are designed to bring customer satisfaction and employee pride of workmanship resulting in effective and enjoyable products for real users.

We believe that sustainable growth, longevity and financial success follows from creating success for our customers. Happy and successful customers makes our effort worthwhile. Another key to employee satisfaction is to provide the freedom to deliver something that makes us proud.

A long-term perspective is important to our success. As a daily priority, we will make decisions to invest long term while managing short-term demands.